@MIDDLE_EAST_MADRASIES · WORK WITH US
58,000+ views a month, all organic.
We’re Aruna and Anand, an Indian couple raising a toddler abroad. Parents follow us for honest parenting and real toddler travel — the “They said…” series, trips home to India, and doing it all without the village. We’ve never run an ad.
1,500+
followers on Instagram
58K+
views a month
[XX]K
accounts reached, last 60 days
[X]%
engagement rate
why work with us
A community of Indian parents abroad, not just an audience.
The conversation happens in DMs
Parents ask us what to buy, where to fly, what worked. A recommendation from us reads as a friend’s word, because that’s how it’s written.
A hard-to-reach audience
Indian families in the GCC, US, UK and Singapore — households making their biggest buying decisions in a new country, with no defaults to fall back on.
Two voices, one home
Mom and dad, on camera and off. Travel gear to kitchen staples, we cover the whole household, not one aisle of it.
audience snapshot
Who’s actually following along.
[XX]%
women, mostly mothers aged 25–40
0–5
age of their kids: babies and toddlers
Where they live
Middle East[XX]%
India[XX]%
US, UK, Singapore & others[XX]%
what we create
Honest parenting, real toddler travel, and the “They said…” series.
Warm, a little funny, never preachy. The kind of content parents screenshot and send to the family group chat — and then defend in it.
They said… series
Toddler travel
Parenting without the village
Trips home to India
working together
How partnerships work with us
We create everything ourselves
Every post is shot and written by us, in our voice, in our home. It sounds like us talking to our community, not an ad read.
We only recommend what we’d buy twice
Travel, baby gear, food, kids’ education — if it wouldn’t survive our own toddler and our own flights, we pass.
Content stays up for good
Posts stay on our page permanently, not just for the length of a campaign.
Rates sent on request
Send us your brand and campaign goals and we’ll send packages and pricing back directly.